The pandemic has turned college admissions upside down. Without SAT/ACT scores, extracurriculars, and with semesters of pass/fail grades, the traditional admissions rubric no longer works. This is a huge opportunity as more weight shifts towards a student's character making essays, interviews, and recommendations essential. In this episode, I share my #1 tip to stand out in college essays and cover letters. Knowing who you are, why you want to be a student at a specific school, and how to articulate it, is now crucial. This is a pandemic shift I am actually excited about!